COMPANYPOETS

Empowering Leaders - COMMUNICATION & CONSULTING

H4B BOOTCAMP

HUMANITIES FOR BUSINESS (H4B) - BOOTCAMP

Entrepreneurs write books to market their businesses all the time – why not turn your book(s) into a business?

This is what we do in our bootcamp!

WHY BUSINESS?

When did you last say the following sentences to yourself or to others?

// MY RESEARCH IS USELESS – IT CREATES NO IMPACT IN THE WORLD.

// IF I DO NOT GET A JOB IN THE UNIVERSITY OR AT AN NGO, THERE IS ONLY ONE ALTERNATIVE: UNEMPLOYMENT.

// I WILL NEVER BE ABLE TO AFFORD THE THINGS THAT I DREAM OF.

If any of the above-mentioned thoughts apply to you – then there is good news: you can do something about it!

TURNING YOUR BOOK INTO A BUSINESS

No matter if you are just completing a final thesis, your Ph.D. research or a postdoc project – all this is based on thorough research and plenty of insights and learning. We have developed a method of literature-based entrepreneurship education (LBEE) that teaches you how to transfer this knowledge to the real world. It helps you derive products and services from your written work, so you can create impact in society. 

Business is therefore not an end in itself – it is a tool that builds the bridge between theory and practice, between humanistic thinking and entrepreneurial practice. The goal is to allow you to regain a feeling of purpose and agency while preparing you for an independent career in entrepreneurship, business, or any other field that you dream of.

CURRICULUM

  • Introduction to (social) entrepreneurship  
  • Business plan development
  • Marketing for intellectual property
  • Sales strategies
  • Finances and Funding

Formats

This 3-hour seminar offers a summary of key concepts in literature-based entrepreneurship education. Interactive small-group units create room for peer-learning and creative brainstorming.

The one-day workshop introduces you to our method of literature-based entrepreneurship education. You get a sense of how to turn ideas into practice and you learn basics of business development. At the end of the day, you are ready to take the next steps yourself.

Retreats last from 3 days up to two weeks. They combine entrepreneurship education with individual coaching, creative writing sessions, and spiritual growth.

We develop individual concepts for different target groups.

WHAT DO AUTHORS SHARE WITH ENTREPRENEURS?

READ HERE:

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Thema von Anders Norén